Reception Area - Signage design
Animal Signage
Animal Signage
General leaflet design
Welcome A0 sign
Entrance A0 sign
Car Park A0 sign
New Zoo map design
Call of the Wild Zoo
I developed a new visual identity for the reception area, and general signage throughout Call of the Wild Zoo, designed to present key facts and statistics about each species in a clear, engaging, and visually colourful way. The concept focuses on strengthening the relationship between the visitor and the animal—creating moments of curiosity, empathy, and learning. By prioritising clarity and emotional connection, the signage helps maximise visitor engagement and enrich their overall experience at the zoo.